How Many Blog posts to Make Money?
You’ve heard the advice before: Build your personal brand,
grow your social media following and think about monetization. If you are new
to the world of bloggers and online influencers, this can be very confusing.
After all, how do you even begin to think about monetization when you first
start a blog? How do you build your brand if the primary focus should be on
making content and not on marketing yourself? How do you grow your social media
following without coming across as creepy or desperate? And how many blog posts
should you write in order to make money from them? The truth is that no blogger
just hops into things without a plan. Everyone has their own strategy for how
they want their brand to develop and how they will go about it. But even with
all of that in mind, there are some simple tips that can help anyone monetize
their blog sooner rather than later.
Know Your Audience
Your first step in monetizing your blog is to know your
audience. If you don’t know who your audience is and you don’t know what they
want, you’ll have a hard time figuring out how to reach them and provide them
with something they will want. When you know your audience, you can tailor your
content and your ad placement to meet their needs. You can write in a way that
appeals to them and appeals to the problems they have. Best of all, when you
know your audience, it is easier to figure out where your ideal customers are
hanging out online. This is important because it makes it easier to begin marketing
yourself and your blog. Knowing your audience also gives you a better idea of
which social media platforms you should use to reach them. It helps you decide
what times of day you should post and what kind of content to post.
Develop A Niche
One of the first decisions you will have to make is what
your niche is. While this may seem like a no-brainer, it is worth noting that
your niche doesn’t have to be specific. You don’t have to be the go-to source
for information about a single type of plant or a specific type of car. You can
be more general and still succeed. You may want to focus on gardening or
cooking. You may want to be the go-to source for information on raising kids or
on improving your marriage. Once you have a general focus in mind, you will
want to study your competitors. What are they doing that is working? What are
they doing that isn’t working? You will want to pay special attention to their
content, their social media posts and their general approach to marketing their
brand. This will allow you to mold your methods to match the most successful
bloggers in your niche.
Decide On Ad Formats You’ll Use
Part of your research into the most successful bloggers in
your niche will include looking at the ad formats they are using. If you are
using affiliate marketing to monetize your blog, you will likely want to use
some type of ad to generate revenue from your links. While you can use a simple
banner ad or a text-based link, you will probably see better results from using
something like a pop-over or a pop-under ad. These are still simple to
implement but are less likely to annoy your readers. You should also consider
using an ad in the side bar of your blog. Some ads can be very intrusive to the
reader, so be careful about what you choose.
Set A Blogging Schedule
Once you know your audience, know your niche and have
decided on the ad formats you will use, you can set a blogging schedule. While
you can still write whenever you like, setting a blogging schedule will help
you reach your audience and draw in readers. When setting your schedule,
consider when your readers are most likely to be online. Are they early risers?
Night owls? Are they parents with young children? Once you know their general
availability, you can then decide your own blogging schedule. You will probably
want to post at least a couple of times a week, but you don’t want to
over-saturate your readers. You also don’t want to make it so you are posting
when no one is online.
Make Samples Of Your Content
Once you have been writing for a while and have a few posts
under your belt, it is time to start thinking about the types of samples you
want to create. You can create samples in a number of ways, and each method can
lead to increased earnings. You can create samples of your written posts and
post them to your website. You can create audio versions of your written posts
and put them on a podcast. You can create video versions of your written posts
and put them on YouTube. You can also create samples of your written posts and
then put them on social media platforms. Facebook, Twitter and Instagram all
allow you to post links to posts on your blog.
Bottom Line
Once you have chosen a topic, developed a niche, and set a
blogging schedule, you are ready to choose ad formats and set up your monetization
strategy. You will want to post at least a couple of times per week to keep
your readers coming back and to grow your audience. You will also want to
create samples of your written content to draw in more readers and to create
additional revenue streams from your blog posts. Once you have done all of
this, you can begin to grow your brand and monetize your blog.
